BRAND IDENTITY
Brand Personality
YOUNG
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COLLABORATIVE
LIVELY
Vision
E³UDRES², the Engaged and Entrepreneurial European University as Driver for European Smart and Sustainable Regions, is focusing on
Co-Innovate
Smart and Sustainable European Regions
Co-Ideate
a Future University
Co-Create
a European Multi-University Campus
Logo
The main logo of E³UDRES² is the logo single-line with sub-title, however it is also available as a single-line logo without sub-title and as a two-line logo. The logo can be presented with different colors: purple, pink, blue and yellow.
Visual Identity
The brand is young, lively but above all collaborative and "close". Close to the students, close to the partner universities and one step closer to a collaborative Europe. This collaborative mindset should also be reflected in the key visual. Organic lines are placed on the website and various print products to ease the composition.
Opacity
40%
70%
#940049
#fdd200
#24cad7
#fcb8c5
Lettering
The main letter fonts of the brand are Poppins Semibold and Poppins Light.
Colors
Purple represents the main color of the brand. The colors yellow, turquoise and pink are used in equal parts.
Aa
Poppins Semibold
Aa
Poppins Light