Campaign

Flyer

The main focus of this flyer is the speed of Hackathon. In this piece, verbal and visual elements were used to highlight that attribute. It's important to point out that the predominance of the colors pink and maple exists to support the visual identity of Eudres. A deadline was set to attract students to register, which is being reinforced through visual elements.

MUPI

In the mupi, some of Eudres activities are being introduced, however we gave more relevance to Hackathon through the color maple. Again, the speed of the activity was pointed out, because among the activities made available by Eudres this is the fastest ("the fastest road").

In this piece, the group followed the proposed criteria, using the font and colors of the brand, sharing only the necessary information and always using English.

Instagram Posts

As we can see in this Instagram post, we decided to include visual elements that would help emphasize our main goal, stimulate registrations for Hackathon. In this piece, we can also see that the group followed the proposed criteria, using the font and colors of the brand, sharing only the necessary information and always usingEnglish.

In this Instagram post, we wanted to pass the crucial attributes of Hackathon and the deadline for applications in order not to overload the posts with information. To tie these pieces with the video posted on Instagram, we turned a quote from the video into a sentence that’s related to Eudres and our goal to stimulate registrations (“Don’t be late for a very important date”).

Instagram Video

In the video an excerpt from Alice in Wonderland was used. The sentences that stand out the most are “I’m late, I’m late for a very important date.” and “No time to say hello, goodbye”, that were chosen with the purpose of alert for the registration in this activity and the speed of Hackathon. To tie with the other pieces, Eudres colors were placed through the flowers and the titles.

A good action to complement the campaign is to do content for TikTok, since it is one of the social networks more used by the target audience of this campaign, 18 to 25 year olds. This way it could be easier to encourage registrations.

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Conclusion

Throughout the campaign, we follow our ideas and the limitations that we impose from the start, such as elaborating all pieces in English, keeping loyal to the visual identity of the brand, using the fonts, logos and colors that Eudres uses in their communication and only pass the information that we thought that was relevant.

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CAMPAIGN

On the outdoor, we chose an image of Alice running after the rabbit who has with him the clock to symbolize the race against time that can happen in this activity. According to the tone of Eudres, we decided to choose a character who is young and friendly and known by all.

Conclusion

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