CONTEXTUALIZATION
The main problem that we want to solve is the lack of registrations for Hackathon activity due to the lack of knowledge of the activity.
Problem
Hackathon Fall 2023
Responsibility
Concern
Inclusivity
Values
Creativity
Respect
Cooperation
Innovation
E³UDRES² Brand Personality
The brand is young, lively, innovative but above all collaborative and "close".
Positioning
Attribute positioning strategy - This activity is unique because it lasts between 36-48 hours, totally different from any other activity. With the knowledge that this activity is free and quick, the consumers will be more attracted to registration.
Advertising goals
Provide information that will allow the interested parts to submit the application.
Stimulate demand - stimulate the registrations for the Hackathon Fall 2023.
Target
Students from polytechnics belonging to the E³UDRES² alliance, aged between 18 and 25, with creative and innovative minds who want to help solve everyday problems. They have to be interested in International matters and be comfortable with English.