ORIENTATIONS
Strategic guidelines
The brand image strategy, in other words the product differentiation must focused on brand "personality", should be followed in the campaign.
Promise
In 36-48 hours, you can improve your organizational skills and focus in a real environment, without any costs.
Attribute - With the knowledge that this activity is free and quick, the consumers will be more attracted to register.
Campaign Tone
YOUNG
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FRIENDLY
LIVELY
Limitations or other observations
1) English Speakers
Considering our target, the campaign has to be in English, because we won't restrict it only to the community of the Polytechnic Institute of Setúbal.
2) Visual Identity of the Brand
The campaign should respect the visual identity of the brand, such as colors, fonts, logo and images.
3) Relevant Information
We intend to place only the relevant information, in order to avoid excessive visual elements and make the campaign more appealing.